01Founder
Sheldon Schwartz
Founder / DirectorFounder of VAXA. Director, writer, category-namer, and the creative lead behind the studio’s hardware launch spine.
Launch filmsPositioningCategory naming
VAXA team
Creative operators.
A small senior team built around direction, art, VFX, and launch craft.
Strategy matters. Tools matter. But the work still needs people with taste — the ones who decide what a product should feel like before the market has words for it.
Start a launch02Art direction
Josh Grieve
Art DirectorShapes the visual language: frames, systems, typography, and the taste layer that makes a launch feel intentional instead of assembled.
Visual systemsCampaign artDesign craft
03Creative direction
Huy Vu
Creative DirectorTurns positioning into filmable creative: the angle, the scene, the sequence, and the emotional logic that carries the launch.
Creative directionStoryLaunch concepts
04VFX
Spencer Ho
VFX Senior ArtistBuilds the invisible and impossible: product VFX, interface moments, cleanup, polish, and the visual proof that makes hardware feel real before it ships.
Product VFXCompositingLaunch polish